As the digital commerce industry continues to mature, conventional automation tools are no longer enough to guarantee a competitive edge. A new paradigm has emerged AI agents and at the forefront of this shift stands a South Korean startup: Enhans.

Founded in 2021, Enhans has quickly established itself as a rising leader in AI-powered commerce automation, securing Series B funding within just three years. According to a report by Daishin Securities, Enhans is replacing traditional rule-based automation with its flagship platform, CommerceOS, which enables AI agents to autonomously handle end-to-end commerce operations in real time. The company’s vision goes far beyond routine task automation—it aims to build an industrial-grade AI executive assistant for commerce.

AI Agents vs Traditional Automation: What’s the Difference?

Most traditional e-commerce automation systems rely on predefined rules and require human-triggered actions. In contrast, Enhans’s AI agents operate 24/7 autonomously, processing over 170 million product data points daily and executing more than 2.5 million web actions per day through its proprietary Large Action Model (LAM).

These agents go beyond repetitive tasks—they perform real-time price monitoring, competitor analysis, and even sales strategy development. According to McKinsey, effective real-time pricing can lead to a 5% increase in revenue and 5–10% improvement in profit margins for e-commerce businesses.

Standing Out Among Global Competitors

CommerceIQ, a leading North American e-commerce solution provider, serves over 2,200 brands and was valued at around $1 billion USD as of 2022. However, most of these solutions rely on automation, not true AI. Their systems struggle with real-time adaptability and dynamic task execution.

Enhans, by contrast, offers a self-operating AI agent system. Notably, the company has already signed contracts with industry giants like Samsung Electronics and Procter & Gamble, proving both the feasibility and performance of its technology. With a Series B valuation estimated around ₩100 billion KRW (~$75M USD), Enhans is positioned as a highly promising player in the global market.

The Core: AIAP and LAM

Enhans’s innovation lies in its proprietary AI Agent Platform (AIAP) and Large Action Model (LAM). The platform hosts 12 specialized agents—from Price Agent to KPI Agent—that operate independently or in coordination, enabling complex workflows to run in parallel through an Agent Farm structure.

LAM, unlike conventional LLMs (Large Language Models), is not just about understanding language—it generates actions. By combining natural language understanding with interaction logs (clicks, touches, executions), LAM enables AI to replace digital labor in a practical, scalable way.

Building a Knowledge Hub: Enhans’s Long-Term Vision

Enhans’s mid-to-long-term strategy goes beyond platform scaling. By 2026, the company plans to build a Knowledge Hub based on Product Ontology, enabling AI agents to interpret product attributes like categories, options, prices, and colors without web access.

This architecture reduces unnecessary crawling, minimizes computing costs, and significantly improves decision accuracy. The ultimate goal: by 2028, launch a dedicated AI agent for B2B buyers, automating even commercial procurement decisions.

A New Era of AI-Driven Commerce

As global tech giants race to integrate AI agents into their core strategies, Enhans is already years ahead—commercializing AI agents, securing enterprise clients, and innovating in a niche intersection of commerce and LAM technology.

Much like Palantir transformed data intelligence, Enhans is building the action layer of commerce AI. For companies preparing for the next phase of digital commerce, Enhans’s roadmap is not just insightful—it’s a blueprint.

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