How a Fashion Brand Turned Social Buzz into Marketing Impact with SNS Agent

Overview

For trend-driven fashion brands, real-time insight into what customers see, say, and share is mission-critical. One global fashion company partnered with Enhans to turn scattered social signals into actionable intelligence. By deploying the SNS Agent, the brand gained visibility across 1,000+ channels and used this intelligence to optimize not just product decisions—but also their marketing strategies on Meta, TikTok, and beyond.

Industry Challenges

Fashion operates in a hyperdynamic environment, where:

01/
Visual identity drives discovery, but content is dispersed across platforms.
02/
UGC (user-generated content) is abundant but hard to parse at scale.
03/
Teams often work in silos—creative, performance, and product functions rely on separate data.
04/
Marketing teams lack clear insight into what visuals or messages actually convert.

The SNS Agent Solution

With SNS Agent, the fashion brand achieved a step change in creative intelligence, trend visibility, and paid media effectiveness.

Multi-Platform Visual & Text Monitoring

Enhans deployed SNS Agent to collect image, video, and review content across:

  • Instagram, TikTok, X (Twitter), and Meta Ads
  • E-commerce reviews from marketplaces and D2C stores
  • Influencer and organic customer content tagged with brand/product references

Smart Categorization Tailored for Fashion

The collected data was enriched through automatic labeling, including:

  • Product attributes: color, cut, fit, fabric
  • Style archetypes: e.g., Y2K, quiet luxury, athleisure
  • Occasion-based tags: vacation looks, date night, capsule wardrobe
  • Emotional tone: love/hate mentions, complaints, praise

Real-Time Visual Dashboard

Marketing, design, and content teams used the SNS Agent dashboard to:

  • Identify top-performing UGC by platform and style
  • Track real-time spikes in visual trends across SKUs and categories
  • Compare content performance and sentiment between regions or demographic groups

Weekly Reports to Guide Marketing Strategy

SNS Agent's reports helped the brand directly influence:

  • TikTok creative testing: Using real customer looks to shape short-form ads
  • Meta (Instagram/Facebook) paid performance: Selecting top UGC as ad visuals, with proven resonance
  • Influencer selection: Prioritizing creators whose audiences mirrored high-conversion segments
  • Messaging direction: Highlighting words and tags that consistently drove engagement ("minimal chic", "Parisian fit", etc.)

Business Outcomes

24x

2.4x CTR improvement on Meta ads using UGC-derived visuals

3x

3x faster campaign launches around emerging styles

30%

30% increase in ROI by targeting creators already generating organic traction

Marketing and Product teams synced on what actually works in the market

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