How an F&B Company Eliminated Black Sellers and Recovered Margin with Enhans’ Brand Protection Agent

Overview

For F&B companies selling widely distributed consumer goods—like bottled beverages—online sales can be a double-edged sword. While digital channels expand reach, they also introduce unauthorized resellers, price leakage, and brand integrity risks. One leading beverage company partnered with Enhans to deploy the Brand Protection Agent, and successfully removed 97% of black market sellers while recovering 4% in operating margin.

Industry Challenges

F&B brands face unique marketplace challenges, especially when it comes to global digital shelf control:

01/

Unauthorized Sellers

Distributors or gray market resellers list products without contracts or compliance.

02/

Price Erosion

Deep discounting from unofficial sellers undercuts official retail pricing and partner trust.

03/

Channel Confusion

Customers encounter inconsistent pricing, packaging, or outdated marketing materials.

04/

No Central Monitoring

Teams lack the tools to identify violations across thousands of platforms and countries.

The Brand Protection Agent Solution

The beverage brand partnered with Enhans to gain full visibility and control over its online reseller ecosystem across more than 50 countries.

Global Marketplace Monitoring

Brand Protection Agent scanned:

1,000+ ecommerce and marketplace platforms, including Amazon, Coupang, Shopee, Rakuten, Mercado Libre, and regional grocery platforms
Listings of all products in the company’s portfolio—flagship beverages, limited editions, multipacks, and regional SKUs
Data collected included: Real-time pricing/Product images and descriptions/Seller information (account name, contact data, location when available)

Pricing Policy Enforcement

Enhans configured the company’s Minimum Advertised Price (MAP) and market-specific pricing rules into the agent. For each listing:

The agent flagged any SKU sold below the authorized price
Sellers were automatically assessed for official status via internal databases and seller tags
Unofficial sellers were identified as potential black market distributors

Automated Violation Actions

For listings that violated brand guidelines or pricing policy:

Structured reports were generated for legal and commercial teams
The platform’s internal enforcement system was used to report the seller directly
In parallel, the seller was notified with a takedown request, including policy violation evidence
Repeat offenders were tracked and escalated through formal action with platform operators

Business Outcomes

“Before Enhans, we were chasing shadows. With Brand Protection Agent, we have visibility, control, and action—globally. Our brand is finally priced and presented the way it should be.”

— Head of Digital Commerce, Global Beverage Company

97%

97% of unauthorized sellers were eliminated from key marketplaces

4% increase in operating margin by eliminating discount leakage

6x more enforcement actions taken with the same team size

Official distributors reported improved sales consistency and reduced channel conflict