How an F&B Company Optimized Promotional Spend with Enhans’ Promotion Agent

Overview

In the fast-moving world of food and beverage, promotional effectiveness can make or break a product cycle. One leading F&B brand, struggling with budget allocation and campaign planning across channels, partnered with Enhans to implement the Promotion Agent. The result? Data-driven channel allocation, SKU-level seasonality insights, and a measurable boost in promotion ROI.

Industry Challenges

F&B companies often struggle with fragmented data and siloed decisions when it comes to trade marketing and promotions:

01/

Budget Allocation Uncertainty

Without reliable attribution models, it's difficult to know which channels actually drive sales, and by how much.

02/

Holiday Blind Spots

Holiday and seasonal demand shifts are often applied at a broad category level, not tailored per SKU.

03/

Static Rules of Thumb

Historical averages guide spend—but they don’t adapt to real-time dynamics or localized trends.

04/

Siloed Reporting

Sales, marketing, and trade teams work with disconnected data sources and conflicting metrics.

The Promotion Agent Solution

Enhans’ Promotion Agent provided the F&B brand with AI-driven budget recommendations, seasonal forecasting, and campaign attribution insights, all delivered through an intuitive dashboard.

Channel Impact Analysis

Promotion Agent ingested historical sales, marketing spend, and marketplace data to:

Quantify the ROI of each marketing channel (e.g., Meta, Naver, Google Ads, banner display, influencer)
Identify overperforming and underperforming campaigns by region, channel, and time period
Recommend budget redistribution to maximize marginal return per channel

Seasonality & Holiday Awareness at SKU Level

Unlike traditional tools, Enhans applied SKU-level seasonality modeling:

Detected holiday-driven spikes (e.g., Chuseok gift box vs. summer sports drink packs)
Modeled weather-sensitive demand (e.g., iced drinks vs. warm teas)
Provided dynamic weekly forecasts per SKU and region

Real-Time Promotion Planner

Marketing teams used the Promotion Agent’s dashboard to:

Simulate “what-if” promotion scenarios for upcoming weeks
Allocate budgets across channels based on real-time uplift predictions
Coordinate across internal stakeholders (brand, retail, digital) with a unified, data-backed plan

Business Outcomes

“Before Enhans, we didn’t know how much to spend, or where to spend it. Now we simulate campaigns, allocate smartly, and move fast—especially around holidays and peak periods.”

— Head of Marketing Strategy, Leading Beverage Brand

100%

100% clarity on which channels drive the highest promo-driven sales

18%

Increased marketing ROI by 18% with no increase in spend

4x better alignment between SKU-level demand surges and promotional intensity

Replaced gut-feel budgeting with simulation-based decision-making